Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink Reflection and reason. Gerd Gigerenzer, Gut Feelings: Short Cuts to Better Decision Making, Penguin Books, (1st ed. ) ISBN £ (paperback). In a conversation with Gerd Gigerenzer, this German psychologist looks My research indicates that gut feelings are based on simple rules of.

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This notion can explain why companies will throw huge sum of money on commercials: A critic of the work of Daniel Kahneman and Amos Tversky, he argues that heuristics should not lead us to conceive of human thinking as riddled with irrational cognitive biases, but rather to conceive rationality as an adaptive tool that is not identical to the rules of formal logic or the probability calculus. The best illustration of this powerful force comes from organ donation system.

Turns out that experts at any given task perform worse when they try to employ their conscious when executing the task, but they perform better when distracted, thereby leaving their unconscious to do all the work.

Faster and more efficient. This book definitely opened up my mind to how my mind actually works.

Jun 27, Andrew Skretvedt rated it really liked it. Its good, although the basic thesis is pretty simple geelings doesn’t get elaborated on very much as the book progresses. To be honest I only got half way through the book. It’s the visceral inclination that steers you away.

A gut feeling, also known as instinct or intuition, refers to those snap decisions you can’t explain, the moments you have a sense something is right but you don’t know why. I just can’t read a book morally-neutrally. Jan 14, Leslie rated it liked it. Half hadn’t noticed the nine seconds during which a person in a gorilla suit stood in the middle of the court, thumping gigereenzer chest.

Excerpts reprinted in R. I just found that to be highly relevant in today’s society where we are swarming with so called “experts” on everything from giverenzer to fantasy sports. It’s not that long and gives you more information than you think.

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In fact, what looks like a reasoning error from a purely logical perspective can be a highly intelligent social judgement in our fiendishly complex lives. The author argues, to apply this intuitive tendency of people into social and moral context, we can reduce unwanted events by making people less likely to chose decisions of which can lead to those events.

That’s possibly because their brains have evolved over hundreds of thousands of years to read the cues of nonverbal infants and know when they’re hurting.

Gut Feelings: The Intelligence of the Unconscious

How can simple “rules of thumb” help amateurs beat the stock market, outfielders catch giyerenzer fly ball, parents choose a school, or lovers a mate? The Intelligence of the Unconscious,” Gigerenzer tells the story of a friend who struggled to choose between two women he was dating, so he invoked the advice Benjamin Franklin famously gave a nephew ggerenzer a similar situation, which was to write the pros and cons in separate columns, assign a value to each entry and determine how the scales tip.

And there’s danger in overestimating how much we can trust our minds, said Christopher Chabris, assistant professor of psychology at Union College in Schenectady, N. In most cases that will make people happiest.

We are experiencing technical fee,ings. Most of the lousiest episodes in history are the result of applied intuition, from the impaling of Christians, to the burning of witches, to the bleeding of the diseased. Want to Read saving…. Nobel laureate Herbert Simon called Gigerenzer’s research a “revolution in cognitive science, striking a great blow for sanity in the approach to human rationality.

Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer

Racial prejudice is an intuitive rule-of-thumb in action. I’m sure the science behind it is solid and I think Malcolm Gladwell used it as a jumping-off point more than once. The author maps out individual examples and research to show us how we utilize our unconscious in everyday decisions.

Dec 29, Tucker rated it liked it Shelves: So much for logics. Social intelligence, for example, relies on powerful intuitive tools including trust, deception, identification, rumor, wishful thinking, and cooperation. But as the friend’s calculations began to point him toward one woman, an “inner voice” told him he really wanted the other. Jun 19, M L rated it really liked it Shelves: A critic of the work of Daniel Kahneman and Amos Tversky, he argues that heuristics should not lead us to conceive of human thinking as riddled with irrational cognitive biases, but rather to conceive rationality as an adaptive tool that is not identica Gerd Gigerenzer is a German psychologist who has studied the use of bounded rationality and heuristics in decision making, especially in medicine.


Apr 13, gramakri rated it liked it. This is the pop-science book behind pop-science books like “Blink”. Besides offering an easy-to-read version of his scientific evidence, Gigenrenzer also provides some real world applications of his theories.

It’s amusing and ironic to notice that his all-or-nothing heuristic conclusion apparently does not follow the presented evidence and arguments. Advertisers have learned to exploit it. Editions Belfond, Korean translation: After all, the text generally exercises more caution than the opening statements and backs off a bit from that initial claim. Gladwell showed us how snap decisions often yield better results than careful analysis.

It’s the visceral inclination that steers you away from a dark alley or toward an investment opportunity.

Gigerenzer is worthy of your attention. In the end, Gigerenzer said, there are certain situations in which intuition is the best strategy, and others when it’s better to undertake slower deliberation — “we need both,” he said. While it was a brief introduction to the idea, Gigerenzer’s last chapter in this book opened a new door for understanding human nature in a more hopeful view. Knowing the trick to playing tic-tac-toe is never fun This book definitely opened up my mind to how my mind actually works.

And, accroding to the author, studies suggest that these can be more effective than statistical analysis.