This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s The Elements of Content Strategy. By Erin Kissane. BACK IN THE WEB’S Pleistocene period, I received an e-mail from a young content strategist. “Excuse me,” she wrote, “but there is a. About the Author: Erin Kissane is an editor for Contents magazine and Source, a community site for journalists who code. She was previously a.

Author: Dairisar Vugal
Country: Poland
Language: English (Spanish)
Genre: Health and Food
Published (Last): 7 December 2005
Pages: 303
PDF File Size: 11.3 Mb
ePub File Size: 18.10 Mb
ISBN: 212-2-52928-152-4
Downloads: 77773
Price: Free* [*Free Regsitration Required]
Uploader: Akigor

Other th While I did find this book to be interesting and helpful as regards my own content-based client work, large parts of it feel a lot more like a career guide to content strategy.

This makes me wonder whether the role simply hasn’t caught on yet over here. I’ve g This is a must-read for anyone who works in, on, or around the web.

It helps standardize how content is created, managed, and edited. Feb 17, Kat rated it it was amazing Recommends it for: This overview of content strategy is a must for anyone about to tackle the job of strtegy for the web. A Book Apart 1 – 10 of 28 books. Kissane’s book is an excellent quick read that covers the subject fully and highlights the unique value of the of the content strategist.

I could create the content myself, and this is mostly what I’ve been doing, even though it’s time consuming. Kissane explains, “There are only three ways to produce content.

Search results

Seeing the importance of this field but I’m not in it. No trivia or quizzes yet.

Just a moment while we sign you in to your Goodreads account. No, you’re not going to read this book and walk away a content strategist. As the software industry moves from this, and content teams follows, a good deal of consideration will need to be given. Refresh and try again.


That’s one area I haven’t seen addressed well in the content strategy literature I’ve read: Originally published at http: It’s a tiny 88 pages long. If you want to know what content strategy is and if you think it has anything to do with copywriting other getting content ready for a copywriter or other content producerplease read this book!

She then traces the origins of content strategy, explaining that content strategy derives from four different roles: Apr 11, Donovan Richards rated it really liked it. The paperback copy that I borrowed from Adam is simply covered in sticky note flags that I must now transfer to the ebook he gave me.

It’s probably because I don’t work in this area but I think that touches conyent what’s wrong with the book; this book doesn’t know whether it’s a guide efin content strategy or it’s an overview to those who may want to employ or work with a content strategist.

Open Preview See a Problem?

The Elements of Content Strategy

Could you please help me fix a few things for this book? If you search for content strategy jobs in Utahthere aren’t any. It provides me with a practical approach to actually doing content strategy.

May 05, Daniel Aguilar rated it really liked it Shelves: This book is not for people working in this field for more than tthe year or so.

My Reading Notes on Elements of Content Strategy – The Art of Ass-Kicking

Some things this books says are: Want to Read saving…. Strategists I’ve worked with who align to those principles have been highly successful; strategists who work off of “please the client” principles instead have caused nothing but disruption for otherwise on-track work. I have another friend who played a content strategy role in a large organization.


Other than that, an interesting book for the most part, but not as easy a read as other books I’ve kisszne from this stratsgy Responsive Web Elemente, Designing for Emotion It seemed either my colleague could attempt to write it instead, producing little and expending a lot of his time. I’ve given this to everyone at my agency who works on the web. It makes everything more difficult to find, and results in lower quality content. Keep current with the latest trends in technical communication by subscribing to the I’d Rather Be Writing off.

Blogs and social media have replaced the days of the newspaper as the arbiter of information. That wasn’t one of the three options.

Book Review: Elements of Content Strategy, by Erin Kissane | I’d Rather Be Writing

Kissane recommends you start with higher level recommendations first, since they affect what you do further down, and also are likely to have a bigger impact on the organization. What could he do about the poor content he was receiving? Kissane shows you what content strategy is all about wrin why you should care about it. The ‘A Book Apart’ series is shaping up to be filled with must-reads; just assume you should get them when they publish.

UX, marketing, editing and tech comm professionals. It’s better than most books I’ve eirn on the subject, but it also suffers the same fate.