Buy El Medio Es El Masaje (Studio / Study) by Marshall McLuhan, Quentin Fiore ( ISBN: ) from Amazon’s Book Store. Everyday low prices and. El Medio Es El Masaje/ The Media is the Massage: Un Inventario De Efectos/ an Inventory of Effects Studio / Study Spanish Edition by Marshall McLuhan. El Medio es el masaje; Marshall McLuhan y Quentin Fiore fue un educador, filósofo y estudioso canadiense. Profesor de literatura inglesa.

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There’s even a John Cage quote about how the I-Ching helped him find “joy”.

No detachment or frame is possible. I would not object, on a booksite, to see advertisements specifically about books and clearly associated themes. Apr 09, Juuso added it. But nowadays “media” is used as a collective singular — …more Medium is the singular of media the Latin neuter ending mexio changes to -a in the plural.

Specifically, McLuhan covers the so-called “electric” age and how media especially the television; remember that this was written in affects our consciousness and perception, how we organize the world. There are times when what McLuhan has to say seems frighteningly prescient given that this was written mcluan the early s.

Dec 25, Trevor rated it it was amazing Shelves: Its message is Total Change, mclugan psychic, social, economic, and political parochialism. The Medium is the Massage is Marshall McLuhan’s most condensed, and perhaps most effective, presentation of his ideas.

The television network that commissioned the series? All of which are such commonplaces today they have become too trivial to medoo rate a mention.

El Medio es el masaje; Marshall McLuhan y Quentin Fiore by Angie Gutiérrez on Prezi

His classic phrase, the medium is the message, is to the point here. It is about these sites building themselves up on the basis of unpaid ‘work’ by the users, which becomes something that makes goodreads valuable.

A Prophetic Book – Written Decades Ago, Most all of it Applies Today The Medium is the Massage became a cult bestseller in the s due to its broad ranging appeal that made sense of the current age and the future, and also because of its incredible layout from graphic designer Quentin Fiore.


Television has moved the eye back from being an ear to once again being an eye, but a terrifyingly all seeing eye at least, seemingly so. Now written in the 60sthe medium further envelops the senses, simultaneously invites participation, fosters a “global village. I do have to disagree though with his assertion that television is a participatory medium.

The ideas are genius and brilliant and groundbreaking even today, but the graphic design element felt a little messy and random to me, and at time the writing would get superfluous. A strange bond often exists among anti-social types in their power to see environments as they really are. The alphabet and text gave us overwhelming preoccupation with seeing as proof of reality and also allowed us to withdraw, to formulate thoughts in seclusion.

It lives mythically and in depth. Visionary and then some. The smartphone is basic tech compared to what’s in your pocket until you realize when it was built.

The Medium is the Massage

I read the book: Refresh and try again. Mere instruction will not suffice.

My co This is one of those weird books that’s kind of loose philosophical theory without much in the way of hard logic or evidence. We trust our eyes more than we trust our ears — and this is interesting, particularly in the move from the print obsessed world toward out new obsession with television images.

I do not want to see anything in between these. Joyce could see no advantage in our remaining locked up in each cultural cycle as in a trance or dream.

An excellent and very odd book. Jul 24, John Matsui rated it it was amazing Shelves: I now have a voice continuing the metaphor of the technologically extended human body loud enough to ring out across the entire planet — whereas, in announcing the death of Pan all the gods could muster was a voice to boom out across the waves toward a single boat.

The public, in the sense of a great consensus of separate and distinct viewpoints, is finished. May 30, Lisa rated it really liked it. I was really bummed when I found this because the titular pun had come to me on the toilet about a month earlier, and I could no longer be proud of my presumed invention.

To see what your friends thought of this book, please sign up. I spend my life maeaje advertising. Thanks to membership in Maine South’s Social Science Society I was befriended by a number of older students, all of whom were leftist intellectuals of one sort or another, all of whom knew much more than I.


The public allowed for intellectual ownership and assume each person had a separate viewpoint. Published in I dare you to find any book mclhan vision to such an extent heralds and encompasses our current struggles with adapting culture to the speed of digital.

Nov 20, Adam Frederik rated it it was amazing. Now we have to adjust, not to invent. Jun 04, Daniel Benevides rated it it was amazing. In an electric information environment, minority groups can no longer be contained—ignored. The idea that electronic media brings us into a marsnall again has not really been borne out at all. The placement of the viewer as a universal viewer, the placement of the writer as a universal voice is the opposite movement from our obsession with the individual author or artist in much of the modern world — think Shakespeare or Caravaggio.

With the omnipresent ear and the moving eye, we have abolished writing, the specialized acoustic-visual metaphor that established the dynamics of Western civilization. His insistence that electrical media forces us to live mythically even taps into the current wave of behavioral economics and our struggle with cognitive dissonance when outpaced by digital information. Overall it’s just a bit crap.

Reading this 45 years later, I can plainly see his cynicism but I also find some of his ideas unsettlingly relevant today. He sees media’s future – the integrated circuit, and talks about how this is the next step. Phil I think perhaps the answer is more disturbing – it is an honest, inexplicable, inexcusable, disastrously embarrassing, grievous and pathetic spelling …more I think perhaps the answer is more disturbing – it is an honest, inexplicable, inexcusable, disastrously embarrassing, grievous and pathetic spelling mistake.

I hate it when my review is above the global average but, come on! Who is the author here?