August 13th marks the th anniversary of Bill Bernbach’s birth. It’s a day we celebrate across the DDB world. And a day that humbles us. We are responsible to. Bill Bernbach Said has 4 ratings and 0 reviews. Over the years this book has been printed and reprinted, in Spanish to Korean, and given to DDB employees. N.M. Ohrbach knew Bill Bernbach when Ohrbach’s was a client at Grey “But half the people did,” Bernbach said, “and that’s the half we want.

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As this ever-changing industry faces new creative challenges, the timeless words and wisdom of Bill Bernbach may be more relevant than ever. Valentina Naiko marked it as to-read Sep berngach, We at DDB have always looked to his words for guidance.

They know all the rules. Ohrbach even agreed to pay for the work in advance, enabling Doyle, Dane and Bernbach to pay their initial bills.

Of artistry and simplicity. For the record, he also worked with Paul Rand at the William H.

Bill Bernbach said | Catalogue | History of Advertising Trust

The creative person has harnessed his imagination. You must be logged in to post a comment. Learn more about Amazon Prime. Lil marked it as to-read Jul 08, Want to Read saving…. From Wikipedia, the free encyclopedia.

They are the scientists of advertising.

I’d like to read this book on Kindle Don’t have a Kindle? Businesspeople in advertising Advertising theorists American Jews births deaths Advertising people 20th-century economists.


John marked it as to-read Sep 01, Merely to let your imagination run riot, to dream unrelated dreams, to indulge in graphic acrobatics and verbal gymnastics is NOT being creative. Top Reviews Most recent Top Reviews. Not on your life. William “Bill” Bernbach August 13, — October 2, was an American advertising creative director.

Get fast, free shipping with Amazon Prime. We are so busy listening to statistics we forget we can create them.

Bill Bernbach said …

Bill Bernhach and the Golden Age of Advertising. Gus Khaldi marked it as to-read Aug 02, He has disciplined it so that every thought, every idea, every word he puts down, every line he draws, every light and shadow in every photograph he takes, makes more vivid, more believable, more persuasive the original theme or product advantage he has bernbaach he must convey. One person found this helpful. Surely it is better to state our proposition with the kind of talent that will touch and move the reader and viewer than to bore them to death with the ordinary.

Spiral-bound54 pages.

Bill Bernbach Said

You can get attention and really make people resent you if you do it with an unrelated gimmick. Hey, Whipple, Squeeze This: He was promoted to the advertising department. As this ever-changing industry faces new creative challenges, the timeless words and wisdom of Bill Bernbach may be more relevant saix ever.


The stunning visual and self-deprecating copy had gernbach appeal absent from other ads. They fell in love and were married in by a justice of the peace. All images and ads on this page courtesy of DDB. New York University B.

Bill Bernbach Said: Bill Bernbach: : Books

Bernbach won many awards and honors for his work within the advertising industry during his career. Retrieved from ” https: English Berngach a language for shopping. Ariel Kotzer marked it as to-read Sep 10, Advertising is bernbqch persuasion and persuasion happens to be not a science, but an art. Nurul marked it as to-read Jun 09, From its founding Bernbach played an integral role in the writing of advertising, distancing himself from the administrative and promotional aspects of the business which were left to Dane.

This was during the Depression and a family connection got him saud job. That task fell to the art director, Helmut Krone, and to Julian Koenig, his copywriter partner. Amazon Renewed Refurbished products with a warranty. He commenced there as a Copywriter but was promoted to Creative Director by He also is credited with being the first to combine copywriters and art directors into two-person teams.