Big Brother’s Lunch Choices

“The masses never revolt of their own accord, and they never revolt merely because they are oppressed. Indeed, so long as they are not permitted to have standards of comparison, they never even become aware that they are oppressed.”
George Orwell, 1984

With 1984 flying off of the bookshelves the past couple of weeks, I couldn’t help but see a strong parallel from the reasons why so many are re-reading that novel, and the exact basis on which iPi was founded. I know, I know, you’re rolling your eyes at the my absurd attempts at tying in political-based Amazon sells and a travel app – but hear me out:

It’s all about control, isn’t it? For Orwell, it was Big Brother and breaking the minds of those who disagreed. An ominous voice that shouts in the direction of anyone taking a path not approved. An authoritarian who so deftly and quietly took over, proving that the frog can indeed be boiled alive if you just turn up the heat a little bit each hour.

So tell me how that’s not the case of online review websites? I mean that. How is Big Brother any different from Yelp, from TripAdvisor? Both have somehow convinced the masses that what you eat be determined by an anonymous stranger. Think about that for a second. Millions of people today will dine at a spot purely based on an avatar, handle and words. They don’t know these people and these people don’t know them.

I’ll stop here.

For now.

But do me a favor this afternoon and ask yourself whom you’re really trusting.

And then ask yourself why.